It has been reported that Adam and Jane are to be dropped as the characters of the BT commercials. The family campaign was launched in 2005 and the actors have since been part of 40 ads together – sharing life, move house, break up and get married.
A summary of the story so far…
The first ad
Heart to Heart
The little Surprise
The Big Day
The Wedding Dance
Oooh, they will be missed! Back then, it was such a refreshing concept for a brand ad campaign. It evolved with new technology and social media to engage customers; quite a case study.
It actually reminds me of another all time favourite – from the Yellow Pages – though theirs was sadly just a one-off.
