Branding Strategy Insider Latest- 8 Ways To React To Brand Critics May 21, 2013Being non-popular is not the same as being unpopular. Brands that are non-popular are simply not prepared to do whatever it takes to court popular favor. They do their own thing, their own way – and look to attract cult followings via like minds. But brands that have become unpopular have lost likeability. That’s a disturbing development if you’re trying to […]Guest Author
- Creating A Powerful Brand Manifesto May 21, 2013On All Saint’s Day 1517, Martin Luther posted the 95 Theses on the door of Castle Church, sparking, in the eyes of many, what would become the Protestant Reformation. Whether or not he actually did post the Theses (of course there is historical debate) and what that generated are off-topic, but the action of pinning your colors to a statement of beliefs for […]Guest Author
- 8 Ways To React To Brand Critics May 21, 2013
Monthly Archives: March 2012
A Brand Advert to DIY For
Just a quick one really. I am not a regular TV advertising watcher, but when I came across the recent B&Q ad, I thought it is a great example for the difference between big brand advertising and direct response adverts. … Continue reading
Getting the Hang of Standing Up – Progress for the Standeazy Brand
It’s been months since I last wrote about my Standeazy marketing journey. I tried a lot of different things and some are proving to be successful. Somebody mentioned on a podcast that starting a new business, it usually takes around … Continue reading
Seeing Double – and More…
I like this ad. It’s very simple, very local and very clear. It’s the kind of direct response advert that tries to be a brand advert without being too clever and without losing the message. What I like most about … Continue reading
Every Little Yelps – Add This to the List of Brand Extension Failures
“Couture” means dressmaking, sewing, or needlework[1] and is also used as a common abbreviation of haute couture and refers to the same thing in spirit.[2] It makes me wonder if Tesco Couture ever had a chance. A value proposition so far removed from the … Continue reading
SME Branding Lesson #12 – To Brand or Not to Brand…
… advertise that is the question. I recently came across an article written by a marketing expert that suggests SMEs spending time and money on branding really are wasting their time. As I read on, I realised that he may … Continue reading
Posted in Advertising, Brand Management
Tagged advertising, Brand Strategy, Branding, SME
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SME Branding Lesson #11 – Be Straight in Your Communications
I received a letter from Tesco pet insurance about the renewal of our policy. The letter suggested an upgrade of the policy and mentioned just on the side the new monthly fee. It was more than double to what I … Continue reading
Posted in Brand Loyalty, Brand Management, Graphic Design
Tagged attitude, brand management, Brand Strategy, differentiation, SME
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Differentiation and problem brands
Reblogged from Brandmaster’s Weblog: Brand specialists talk glibly about the importance for brand differentiation, but in the real world, businesses may have to struggle with ‘me-too’ brands. In practice they will find they have just two levers to pull. They … Continue reading
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Odd Things to Stick Your Logo on
I’ve just come back from travelling and it made me smile when I sat in the airplane and found the ‘pocket on the seat in front of me’ contained the usual in-flight magazine, safety instructions and travel sick bag – … Continue reading
Posted in Brand Management, Brand Strategy, Branding, Graphic Design, Packaging
Tagged Branding, graphic design, logo
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SME Business Lesson #10 – Be Patient and Grow Slowly
You are busy selling your products or service and business life couldn’t be better – or more exciting. It is at this point that it is tempting to expand your brand offering and to try and get more market share … Continue reading
SME Branding Lesson #9 – Why Bother with Branding?
I keep writing about branding and how SMEs could approach the subject – but why should you in the first place? There are many business owners who are wondering why they should invest money into devising a brand strategy and … Continue reading
