It probably seemed a good idea at the time, but I wonder if the brand owners of this advert expected their advert to be overshadowed by nothing less than another building! Made me smile anyway…
What came first? The chicken or the egg?
Branding Strategy Insider Latest- 8 Ways To React To Brand Critics May 21, 2013Being non-popular is not the same as being unpopular. Brands that are non-popular are simply not prepared to do whatever it takes to court popular favor. They do their own thing, their own way – and look to attract cult followings via like minds. But brands that have become unpopular have lost likeability. That’s a disturbing development if you’re trying to […]Guest Author
- Creating A Powerful Brand Manifesto May 21, 2013On All Saint’s Day 1517, Martin Luther posted the 95 Theses on the door of Castle Church, sparking, in the eyes of many, what would become the Protestant Reformation. Whether or not he actually did post the Theses (of course there is historical debate) and what that generated are off-topic, but the action of pinning your colors to a statement of beliefs for […]Guest Author
- 8 Ways To React To Brand Critics May 21, 2013
