There have been a number of blog posts about Bob Geldof’s campaign with Maurice Lacroix and how those two brands go together. They even made a video clip – though in my mind it doesn’t really help change the perception that Bob has perhaps gone for the bucks rather than the ethos.

This blog post by merrick describes the moral dilemma rather nicely.

There is however another issue in this – one where I question the watch brand’s choice to use Bob Geldof as their ambassador – and the main question why they could not manage to create a better image of him representing their high quality products! Greasy hair, bags under the eyes, unhealthy looking skin, a rather cynical look – the whole poster shouts everything other than individualism, integrity and high quality.

Perhaps they are appealing to an audience I do not understand but it would put me off considering their watches as desirable no matter what the price tag.

The right kind of image for a luxury watch brand? It might have looked good as an idea on paper, but the result looks more like a badly printed student project.