Branding Strategy Insider Latest- Brand Management: Beware Of The Little Mistakes February 23, 2012With New York Knicks point guard Jeremy Lin dominating sports headlines since his February 4 debut as a starter in a winning game against the New Jersey Nets, perhaps it was inevitable that the biggest controversy surrounding Lin would itself be a headline. Following a February 17 loss to the New Orleans Hornets, ESPN.com’s mobile site posted a story with an […]Derrick Daye, The Blake Project
- Brand Engagement Wins At The Academy Awards February 22, 2012The Academy Awards are considered to be one of the biggest entertainment draws of the year, sometimes called the “Super Bowl for Women.” True, female ratings have been down. Overall ratings too. Last year’s viewership was down about 10% from the year prior. And they haven’t been doing all that well with those yearned-for younger viewers either. As to that la […]Derrick Daye, The Blake Project
- Brand Management: Beware Of The Little Mistakes February 23, 2012
Author Archives: Regine Wilber
SME Branding Lesson #7 – Start Branding From Within
My husband recently went to a client meeting and couldn’t resist sending me some images of what I can only describe as branding horror. Looking at how this company, Business Advice Direct, presents itself to the public is either an … Continue reading
Proof of the Pudding – Or is it a Bun?
The Santander brand identity has been a bit of a mystery to me ever since they took over our high streets in personal and business banking. In my mind, Santander are a baker, not a financial institution – mostly because … Continue reading
Posted in Anything else, Branding, Graphic Design
Tagged brand, Brand Identity, Logos
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Hello to Jason Isaacs
Sometimes the unexpected little touches of being human do more for a brand than extensive advertising and media campaigns. Those familiar with the brilliant Mark Kermode will probably know the somehow a bit of a cult ‘Hello to Jason Isaacs‘ … Continue reading
SME Branding Lesson #6 – Be Incredibly Credible
We are all just too familiar with the tempting voice of adverts and the seductive messages of point of sale installations that convince us to part with our money and feel good about it. This is one of the finest … Continue reading
Posted in Advertising, Brand Strategy
Tagged attitude, brand management, Brand Strategy, differentiation, SME
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A Brand Extension from the 50s?
Sometimes it feels like the world is going backwards. Just when we think that women are gaining more influence and power, are getting higher salaries and more opportunities in areas not open to them in the past, there comes a … Continue reading
Posted in Brand Management, Brand Strategy, Branding
Tagged brand extension, Branding, Funny
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SME Branding Lesson #5 – Define a Brand Promise You Can Keep
The slogan is promising: ”reviews that you can trust”. But following a host of media attention in recent months, it seems Trip Advisor has to re-think its brand promise following a ruling of the Advertising Standards Authority that they should not … Continue reading
A brand extension that could be twisted: Listerine Total Care Zero
I came across this new brand extension from Listerine – with total care and all the usual USPs – but I was wondering if their choice of name was the best one. It works for Coke, one could say, but … Continue reading
Posted in Brand Management, Branding
Tagged brand extension, brand management, brand naming, Branding, Funny
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SME Branding Lesson #4 Be Current and Pro-active
We talk about reputation and how to build it. We know it’s nothing that happens overnight – unless one is lucky enough to get featured in the mass media successfully ‘Dragon’s Den’ style. It will take time and effort to … Continue reading
After Kodak, Can Old Brands Survive by Re-inventing Themselves?
Kodak is the latest brand struggling for cash and has filed for bankruptcy protection. The photographic pioneer has over 130 years history – and they seemed to have made a successful transition from old school film and cameras to digital … Continue reading
Posted in Brand Management, Brand Strategy, Branding, Uncategorized
Tagged Brand Strategy, Branding, differentiation
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Is Siri Really a German in Disguise?
Wondering if Siri is in fact German… So, I’ve got Siri on my iPhone. It’s set up as English. I was super excited using Siri for text messaging or email – but kept on struggling to even get the simplest … Continue reading
