Branding Strategy Insider Latest- Brand Management: Beware Of The Little Mistakes February 23, 2012With New York Knicks point guard Jeremy Lin dominating sports headlines since his February 4 debut as a starter in a winning game against the New Jersey Nets, perhaps it was inevitable that the biggest controversy surrounding Lin would itself be a headline. Following a February 17 loss to the New Orleans Hornets, ESPN.com’s mobile site posted a story with an […]Derrick Daye, The Blake Project
- Brand Engagement Wins At The Academy Awards February 22, 2012The Academy Awards are considered to be one of the biggest entertainment draws of the year, sometimes called the “Super Bowl for Women.” True, female ratings have been down. Overall ratings too. Last year’s viewership was down about 10% from the year prior. And they haven’t been doing all that well with those yearned-for younger viewers either. As to that la […]Derrick Daye, The Blake Project
- Brand Management: Beware Of The Little Mistakes February 23, 2012
Category Archives: Brand Management
SME Branding Lesson #7 – Start Branding From Within
My husband recently went to a client meeting and couldn’t resist sending me some images of what I can only describe as branding horror. Looking at how this company, Business Advice Direct, presents itself to the public is either an … Continue reading
Hello to Jason Isaacs
Sometimes the unexpected little touches of being human do more for a brand than extensive advertising and media campaigns. Those familiar with the brilliant Mark Kermode will probably know the somehow a bit of a cult ‘Hello to Jason Isaacs‘ … Continue reading
A Brand Extension from the 50s?
Sometimes it feels like the world is going backwards. Just when we think that women are gaining more influence and power, are getting higher salaries and more opportunities in areas not open to them in the past, there comes a … Continue reading
Posted in Brand Management, Brand Strategy, Branding
Tagged brand extension, Branding, Funny
Leave a comment
A brand extension that could be twisted: Listerine Total Care Zero
I came across this new brand extension from Listerine – with total care and all the usual USPs – but I was wondering if their choice of name was the best one. It works for Coke, one could say, but … Continue reading
Posted in Brand Management, Branding
Tagged brand extension, brand management, brand naming, Branding, Funny
Leave a comment
SME Branding Lesson #4 Be Current and Pro-active
We talk about reputation and how to build it. We know it’s nothing that happens overnight – unless one is lucky enough to get featured in the mass media successfully ‘Dragon’s Den’ style. It will take time and effort to … Continue reading
After Kodak, Can Old Brands Survive by Re-inventing Themselves?
Kodak is the latest brand struggling for cash and has filed for bankruptcy protection. The photographic pioneer has over 130 years history – and they seemed to have made a successful transition from old school film and cameras to digital … Continue reading
Posted in Brand Management, Brand Strategy, Branding, Uncategorized
Tagged Brand Strategy, Branding, differentiation
2 Comments
SME Branding Lesson #3 – Differentiate, Differentiate, Differentiate
This subject really deserves a much more detailed post, but sharing just one example of how a strategy can translate in the most unexpected areas of a business and aid a brand to stand out, here is a snapshot of … Continue reading
Posted in Brand Management, Brand Strategy, Branding
Tagged Brand Strategy, differentiation, SME
Leave a comment
Would you vote for this man?
Much has been written about personal branding and how important it is to grow and maintain a professional image especially when one is closely observed by the media and public. So you’d think that a party leader would be extremely … Continue reading
Posted in Brand Management, Brand Strategy, Branding
Tagged brand management, Funny, personal branding
Leave a comment
SME Branding Lesson #2 – Know Who You Are
No matter how small or large your business and no matter how small or large your marketing budget is, one of the most important issues to resolve is finding out who you are – your brand essence. One good technique … Continue reading
Posted in Brand Management, Brand Strategy, Branding
Tagged Brand Identity, Brand Vision, SME
Leave a comment
SME Branding Lesson #1 – Show the Right Attitude
You’ve spent months fine-tuning and testing your brochure copy. Thousands of pounds were spent on a new website with a new logo and brand identity. You have a new set of exhibition stands with the latest business information and how … Continue reading
Posted in Brand Management, Brand Strategy, Branding
Tagged attitude, Brand Strategy, Branding, SME
Leave a comment
