Branding Strategy Insider Latest- Brand Management: Beware Of The Little Mistakes February 23, 2012With New York Knicks point guard Jeremy Lin dominating sports headlines since his February 4 debut as a starter in a winning game against the New Jersey Nets, perhaps it was inevitable that the biggest controversy surrounding Lin would itself be a headline. Following a February 17 loss to the New Orleans Hornets, ESPN.com’s mobile site posted a story with an […]Derrick Daye, The Blake Project
- Brand Engagement Wins At The Academy Awards February 22, 2012The Academy Awards are considered to be one of the biggest entertainment draws of the year, sometimes called the “Super Bowl for Women.” True, female ratings have been down. Overall ratings too. Last year’s viewership was down about 10% from the year prior. And they haven’t been doing all that well with those yearned-for younger viewers either. As to that la […]Derrick Daye, The Blake Project
- Brand Management: Beware Of The Little Mistakes February 23, 2012
Category Archives: PR
SME Branding Lesson #4 Be Current and Pro-active
We talk about reputation and how to build it. We know it’s nothing that happens overnight – unless one is lucky enough to get featured in the mass media successfully ‘Dragon’s Den’ style. It will take time and effort to … Continue reading
Standeazy has a press clipping!
We made it into the Christmas guide of B7Living magazine! It’s only a small feature, but it’s a start and reflects the feedback we get from those that have seen the phone stand in action – a nifty little gadget… … Continue reading
A new chapter for Standeazy
Yesterday was decision making day with the team at Standeazy. We will test the waters with an expo in the local town centre in October. It is a gamble, of course, but the expo had some great results last year … Continue reading
A Stand for Standeazy
I am never quite sure about exhibitions but you have to try everything at least once I guess, so end of October we will attend a town centre expo to show the Standeazy phone stands and chat to local businesses … Continue reading
Press releases that are being read
… and for today’s Standeazy revelation? Having just written a press release for Christmas and how the stands are a perfect little stocking filler, it did occur to me that perhaps I need to take a different approach to let … Continue reading
Cision and that Christmas Press Release
Cision is clever. They are a huge PR platform – but they do give you some freebies that make their brand talked about even by those (like myself) who can’t afford the subscription service. They also run an interesting site … Continue reading
