Branding Strategy Insider Latest- Brand Management: Beware Of The Little Mistakes February 23, 2012With New York Knicks point guard Jeremy Lin dominating sports headlines since his February 4 debut as a starter in a winning game against the New Jersey Nets, perhaps it was inevitable that the biggest controversy surrounding Lin would itself be a headline. Following a February 17 loss to the New Orleans Hornets, ESPN.com’s mobile site posted a story with an […]Derrick Daye, The Blake Project
- Brand Engagement Wins At The Academy Awards February 22, 2012The Academy Awards are considered to be one of the biggest entertainment draws of the year, sometimes called the “Super Bowl for Women.” True, female ratings have been down. Overall ratings too. Last year’s viewership was down about 10% from the year prior. And they haven’t been doing all that well with those yearned-for younger viewers either. As to that la […]Derrick Daye, The Blake Project
- Brand Management: Beware Of The Little Mistakes February 23, 2012
Tag Archives: brand management
SME Branding Lesson #7 – Start Branding From Within
My husband recently went to a client meeting and couldn’t resist sending me some images of what I can only describe as branding horror. Looking at how this company, Business Advice Direct, presents itself to the public is either an … Continue reading
Hello to Jason Isaacs
Sometimes the unexpected little touches of being human do more for a brand than extensive advertising and media campaigns. Those familiar with the brilliant Mark Kermode will probably know the somehow a bit of a cult ‘Hello to Jason Isaacs‘ … Continue reading
SME Branding Lesson #6 – Be Incredibly Credible
We are all just too familiar with the tempting voice of adverts and the seductive messages of point of sale installations that convince us to part with our money and feel good about it. This is one of the finest … Continue reading
Posted in Advertising, Brand Strategy
Tagged attitude, brand management, Brand Strategy, differentiation, SME
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A brand extension that could be twisted: Listerine Total Care Zero
I came across this new brand extension from Listerine – with total care and all the usual USPs – but I was wondering if their choice of name was the best one. It works for Coke, one could say, but … Continue reading
Posted in Brand Management, Branding
Tagged brand extension, brand management, brand naming, Branding, Funny
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SME Branding Lesson #4 Be Current and Pro-active
We talk about reputation and how to build it. We know it’s nothing that happens overnight – unless one is lucky enough to get featured in the mass media successfully ‘Dragon’s Den’ style. It will take time and effort to … Continue reading
Would you vote for this man?
Much has been written about personal branding and how important it is to grow and maintain a professional image especially when one is closely observed by the media and public. So you’d think that a party leader would be extremely … Continue reading
Posted in Brand Management, Brand Strategy, Branding
Tagged brand management, Funny, personal branding
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Brand Management Trends for 2012
If I could read a crystal ball that had the future of brand management embedded in it, I wonder what it would say for 2012. Without making too wild a guess, and perhaps this year will prove me completely wrong, … Continue reading
Steve Jobs – And what we can learn from the master of brand management and innovation?
I am astonished actually how much Steve Job’s untimely death has affected me. I could explain it being due to a recent personal loss and that is probably the real reason, but the feeling remains that the world is a … Continue reading
Posted in Brand Management, Brand Strategy, Branding
Tagged brand management, Brand Strategy, Branding, marketing
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I must, I must develop my… errr… brand
Another weekend, another Dragon’s Den. This week saw two rejections due to brand related issues. The blatantly obvious one was that of fashion duo Brat and Suzie. I am still not sure why they arrived with a rail of clothes … Continue reading
Secrets of the Superbrands
I watched Alex Riley’s second part of the BBC series ‘Secrets of the superbrands’ and it is a fascinating programme that spells out a lot of the findings of brand practitioners. This episode was about fashion brands and whilst it … Continue reading
Posted in Brand Management, Brand Strategy, Branding
Tagged brand management, Brand Strategy, Branding
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