Branding Strategy Insider Latest- Brand Management: Beware Of The Little Mistakes February 23, 2012With New York Knicks point guard Jeremy Lin dominating sports headlines since his February 4 debut as a starter in a winning game against the New Jersey Nets, perhaps it was inevitable that the biggest controversy surrounding Lin would itself be a headline. Following a February 17 loss to the New Orleans Hornets, ESPN.com’s mobile site posted a story with an […]Derrick Daye, The Blake Project
- Brand Engagement Wins At The Academy Awards February 22, 2012The Academy Awards are considered to be one of the biggest entertainment draws of the year, sometimes called the “Super Bowl for Women.” True, female ratings have been down. Overall ratings too. Last year’s viewership was down about 10% from the year prior. And they haven’t been doing all that well with those yearned-for younger viewers either. As to that la […]Derrick Daye, The Blake Project
- Brand Management: Beware Of The Little Mistakes February 23, 2012
Tag Archives: SME
SME Branding Lesson #7 – Start Branding From Within
My husband recently went to a client meeting and couldn’t resist sending me some images of what I can only describe as branding horror. Looking at how this company, Business Advice Direct, presents itself to the public is either an … Continue reading
SME Branding Lesson #6 – Be Incredibly Credible
We are all just too familiar with the tempting voice of adverts and the seductive messages of point of sale installations that convince us to part with our money and feel good about it. This is one of the finest … Continue reading
Posted in Advertising, Brand Strategy
Tagged attitude, brand management, Brand Strategy, differentiation, SME
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SME Branding Lesson #5 – Define a Brand Promise You Can Keep
The slogan is promising: ”reviews that you can trust”. But following a host of media attention in recent months, it seems Trip Advisor has to re-think its brand promise following a ruling of the Advertising Standards Authority that they should not … Continue reading
SME Branding Lesson #4 Be Current and Pro-active
We talk about reputation and how to build it. We know it’s nothing that happens overnight – unless one is lucky enough to get featured in the mass media successfully ‘Dragon’s Den’ style. It will take time and effort to … Continue reading
SME Branding Lesson #3 – Differentiate, Differentiate, Differentiate
This subject really deserves a much more detailed post, but sharing just one example of how a strategy can translate in the most unexpected areas of a business and aid a brand to stand out, here is a snapshot of … Continue reading
Posted in Brand Management, Brand Strategy, Branding
Tagged Brand Strategy, differentiation, SME
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SME Branding Lesson #2 – Know Who You Are
No matter how small or large your business and no matter how small or large your marketing budget is, one of the most important issues to resolve is finding out who you are – your brand essence. One good technique … Continue reading
Posted in Brand Management, Brand Strategy, Branding
Tagged Brand Identity, Brand Vision, SME
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SME Branding Lesson #1 – Show the Right Attitude
You’ve spent months fine-tuning and testing your brochure copy. Thousands of pounds were spent on a new website with a new logo and brand identity. You have a new set of exhibition stands with the latest business information and how … Continue reading
Posted in Brand Management, Brand Strategy, Branding
Tagged attitude, Brand Strategy, Branding, SME
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