I’ve been bemused many times by brand expansions that perhaps don’t come to mind naturally… mustard made by a whiskey brand, marinades by Dr. Pepper, perfume by Zippo lighters. And we seem to be having a new one that seems just a little contrived to me. The Mercedes Benz scent is upon us. Complete with baseball cap offer.
Just one thing made me smile – a special smell of petrol positioned right next to Diesel.
Not taking the biscuit…
Canadian agency Cossette had some fun creating this one size fits all advert for last week’s Strategy magazine Agency of the Year award. Tempted? Brilliantly funny if anything! Can they do a version for the US presidency, I wonder?
Hertz and Avis fought it out decades ago, it marked the rise of witty advertising that gave credit to the intelligence of the average punter, thank you Bill Bernbach and all you ad pioneers… So this Audi vs BMW campaign is a really nice trip down memory lane for me!
Read more about Hertz vs Avis on this blog
Almost back to the good old days of Bob Gill
I love sports, dancing, skating, running… And healthy eating goes with it. This however has stopped me in my tracks, confused and perhaps a bit bewildered.
What were they thinking? Is it a promo merchandise goody for the latest apocalyptic movie hitting the screens? Or did I miss the band wagon of runners fashion etiquette? Or is it leftover stock from a yet unpublished branding exercise episode of The Apprentice?
Eventually I was ready to move on, Spring in my step and fuel your 10k hours left of the shelf.
scary, not yummy, perhaps I’m not zombie enough!
When the agency placing this advert for the saucy fish co got a copy of the magazine on their desks they must have had one of those moments…
How can this happen in today’s tech savvy world? Get a discount for the next one! What a shame.
looks good at a glance, but look closer!
print technology taking the bisuit
Just to start the year – has it really been that long? – a nice little detail showing how a brand icon can blend with a standard icon to create a new meaning.
Get switched on by Actimel.
I like it!