Brand collaboration of a different kind

Hertz and Avis fought it out decades ago, it marked the rise of witty advertising that gave credit to the intelligence of the average punter, thank you Bill Bernbach and all you ad pioneers… So this Audi vs BMW campaign is a really nice trip down memory lane for me!

Read more about Hertz vs Avis on this blog 

Almost back to the good old days of Bob Gill

Posted in Advertising, Nostalgia, Uncategorized | Tagged , | Leave a comment

Packaging for the zombie generation

 I love sports, dancing, skating, running… And healthy eating goes with it. This however has stopped me in my tracks, confused and perhaps a bit bewildered.

What were they thinking? Is it a promo merchandise goody for the latest apocalyptic movie hitting the screens? Or did I miss the band wagon of runners fashion etiquette? Or is it leftover stock from a yet unpublished branding exercise episode of The Apprentice?

Eventually I was ready to move on, Spring in my step and fuel your 10k hours left of the shelf.

scary, not yummy, perhaps I’m not zombie enough!

Posted in Advertising, Branding, Packaging, Uncategorized | Leave a comment

Nice idea, sack the art worker 

When the agency placing this advert for the saucy fish co got a copy of the magazine on their desks they must have had one of those moments…
How can this happen in today’s tech savvy world? Get a discount for the next one! What a shame.

  

looks good at a glance, but look closer!


print technology taking the bisuit

  

bloddy bleed!

  

Posted in Advertising, Graphic Design, Uncategorized | Leave a comment

Icons conquering the world 

  
Just to start the year – has it really been that long? – a nice little detail showing how a brand icon can blend with a standard icon to create a new meaning. 

Get switched on by Actimel. 

I like it!

Posted in Uncategorized | Leave a comment

Mental branding for memorable business

When there are about a million competitors in your marketplace, it’s hard to stand out and be recognised as different. 

mental rental branding
“A mental rate for your rental mate” — its perhaps a tad unexpected for a van rental business, but hey, why not! 

Made me chuckle and remember…

Posted in Branding, Niche Branding | Tagged , , | Leave a comment

Hmmm. A restaurant name not for the speed reader – or faint hearted

If this restaurant has done one thing with their logo it’s make me read it twice – but I’m not sure if for the right reason!

Since I believe that what we feel about a brand identity is just as important as what the brand delivers, I’d be wary to try this one, even if it’s a matter of spelling and interpretation.

Of course this is only because I am ignorant and not concentrating whilst flicking through the ad section of a magazine but there may be others  like me so beware when deciding a brand name.

terroir restaurant

I am filled with it reading this name ;-)

It actually reminds me of the muppets and Ricky Gervais as the international tour manager with the name Dominic Badguy — “pronounced Bad-gee…it’s French!”… :-)

Posted in Anything else | Leave a comment

The trials of brand positioning …

… Quite literally actually! Returning from a trip to Germany, I came across this ‘freshness centre’ which left me chuckling. Toothbrushes and mints may go well together but slotted together with tampons and slip inlays seems somewhat inappropriate and perhaps a tad tasteless. I am not sure why, but since branding involves a lot of gut feeling, the feminine hygiene or travel refreshment guidelines could have done with some brand guidelines stating a product clear zone – even if it’s just the width of a hand – the way we prescribe them for logos to ensure they have enough clear space around them to stand out and not be compromised. We call it logo integrity. 

Product integrity should be a consideration in my mind, see also the boots example of amusingly misplaced water filters on the bladder weakness isle. 

Oh well, it is all in good humour and invites to caption writing!



product integrity

Fresh at both ends. Lovely!



Posted in Branding, Product Placement | Leave a comment