Je ne sais quoi

It may just be the French way of life, but…

Compare the pretty standard wheelchair priority sign with that for pregnant ladies and mums. I don’t think I’ve ever seen such a flirty depiction of a mother with child in a supermarket – mini skirt, high heels, coquettish hand on hip, leg hoisted up on the stroller.

From my own experience with three boys, the typical picture of a mother with impatient kids at a checkout is a rather different one!

Mind you, it may make the men look twice and remember to let mums to be and mums that are go ahead in the queue ;-)

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In app twist

A lot of apps are very visual these days but we still do have to write things. I'm not even starting to talk about how awful the spelling mistakes are in news apps.

I started using this clever little Instagram grid helper and was actually really surprised to see a typo on the one page that contains instructions. How on earth?!?! The trouble is, it reflects badly on the brand and sows a seed of doubt about the quality. It's easily avoided.

(Last time I checked it was following, not 'follwoing'…)

One of my friends works for a large corporate and I like this footer – 'this email has been typed on a phone and may contain errors'. I like that somehow – it's expressing the frustrating downfalls of predictable text, Siri and other clever tech that's almost but not quite there yet.

As a brand manager, typos are details that should not be overlooked – we may all be accustomed to the quirks of instant messaging and high speed Comms but in my mind it's this attention to detail that will differentiate a brand in terms of quality and expertise.

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Ups, I forgot to mention…

…. the name of my product!

Don’t walk up too closely to this banner stand in the local cinema. What looks like a standard ad for Doritos quickly becomes a giggle when you see that the actual ‘new flavour’ had been forgotten (unless this is a new way to style roll up banners) and had to be stuck on with paper and the perhaps slightly uninspiring line ‘Have you tried Chilli flavoured Nachos ??’

I won’t even mention the typography (or lack of). IMG_1621-1

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And why would a triangle have a thinking bubble? Perhaps it is a dream cloud and the designers found themselves in a little bit of a nightmare…

 

 

 

 

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A smell of Mercedes-Benz

I’ve been bemused many times by brand expansions that perhaps don’t come to mind naturally… mustard made by a whiskey brand, marinades by Dr. Pepper, perfume by Zippo lighters. And we seem to be having a new one that seems just a little contrived to me. The Mercedes Benz scent is upon us. Complete with baseball cap offer.

Just one thing made me smile – a special smell of petrol positioned right next to Diesel.


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A Chocolate Chip Cookie to make you smile

I like this – it always pays to customise as much as you can for your brand image! Nicely done hotel chocolate! :-) This is a nice way to use the regulatory cookie policy on their website. Who says you can’t have fun with legalities!

Not taking the biscuit...

Not taking the biscuit…

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Templates are all the hype – and now available for ads as well!

Canadian agency Cossette had some fun creating this one size fits all advert for last week’s Strategy magazine Agency of the Year award. Tempted? Brilliantly funny if anything! Can they do a version for the US presidency, I wonder?

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Brand collaboration of a different kind

Hertz and Avis fought it out decades ago, it marked the rise of witty advertising that gave credit to the intelligence of the average punter, thank you Bill Bernbach and all you ad pioneers… So this Audi vs BMW campaign is a really nice trip down memory lane for me!

Read more about Hertz vs Avis on this blog 

Almost back to the good old days of Bob Gill

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