When it comes to feedback from clients following the ‘go live’ of a web design or the distribution of a brochure, catalogue or marketing campaign, usually no news is good news. Feedback is usually given during the concept phase and and the ensuing design and print or web development management success is (understandably) expected. That’s why it always feels special when you get an unprompted compliment after ‘go live’ or ‘go public’ – and even more so when it comes in the form of flowers and kind words.
I think most creatives will agree that whilst we all need to earn money, that’s not really why we are trying to do the best job… it’s the process of finding a solution and how it is perceived by the client and the public.
So, thank you to APP for being more than a super client!