Give me a franchise, give me some merchandise — please!

Parents of adventure-loving boys might relate to this. My son – and credit to him for his endurance – has been an avid Shark boy and lava girl movie fan for more than a year now.

That’s ok – but when his letter to Santa only contained one wish, it became more of an issue. He desperately wants a shark boy outfit.

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There is however little or no merchandise around – and the few retailers that do have some items are so niche that it all becomes very expensive.

It will need to be a DIY job, but it will never be as good as the original.

I think it shows how kids movies these days almost demand a product to satisfy fans. Out comes the movie, followed by the goods. Toy Story, Shrek, Frozen, Cars, Monsters inc… Or the more grown-up Starwars, Spider-Man and Batman (I think it’s funny that he can’t watch these, yet has already bought into the products).

Somehow this movie got away, and whilst I congratulate the fact that it means the lack of character merchandise actually stimulate his creativity and makes him create his own material, the part of me does not want to sit sewing shark fins on jogging suits wished shark boy had been branded a bit more!

About Regine Wilber

Brand strategist and designer with a passion for all things surrounding brand creation, design and management - and social media..
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