Egg on your shop display designers!

(Or the POS department)…

Messy.

Messy.

What a shame! Someone in the display section of this major high street retailer really missed an opportunity. These egg timers have all the promise of making an eye catching product in the kitchen department. Why not try to feature them with an equally eye-catching display? Egg cups anyone? Or even better an egg box to be truly authentic with the amount of egg timers and different colours available.

I found this egg packaging endearing: behance – though just an open egg box would have been fine…

Lovely simple egg display…

A simple egg box would have done...

A simple egg box would have done…

Branding doesn’t stop with a good product and messaging. The packaging is just as important – and if there is none in a retail environment, POS or display design takes on a crucial role in expression that brand message. Looking at the shelf now it says bright and will fly around the house. Not sure.

If it was neatly displayed, and looked organised, that would be more my cup of tea. Kitchens get messy without anyone doing much of anything! If you compare this display to any of the  Joseph Joseph brand, I am quite certain they would have made a feature of the holder as much as of the product.

joseph-joseph-nesting-utensils

Ladle stand..

joseph-joseph-chopping-boards

Chopping board file…

Ad hoc” tea infuser design with stand – no dripping, rolling off or mess after use

Branding is in the detail. And those little extra details can make all the difference in the busy shelves or high street shops…

About Regine Wilber

Brand strategist and designer with a passion for all things surrounding brand creation, design and management - and social media..
This entry was posted in Uncategorized and tagged , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s