Hmmm. A restaurant name not for the speed reader – or faint hearted

If this restaurant has done one thing with their logo it’s make me read it twice ā€“ but I’m not sure if for the right reason!

Since I believe that what we feel about a brand identity is just as important as what the brand delivers, I’d be wary to try this one, even if it’s a matter of spelling and interpretation.

Of course this is only because I am ignorant and not concentrating whilst flicking through the ad section of a magazine but there may be others  like me so beware when deciding a brand name.

terroir restaurant

I am filled with it reading this name ;-)

It actually reminds me of the muppets and Ricky Gervais as the international tour manager with the name Dominic Badguy — “pronounced Bad-gee…it’s French!”… :-)

About Regine Wilber

Brand strategist and designer with a passion for all things surrounding brand creation, design and management - and social media..
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