A smell of Mercedes-Benz

I’ve been bemused many times by brand expansions that perhaps don’t come to mind naturally… mustard made by a whiskey brand, marinades by Dr. Pepper, perfume by Zippo lighters. And we seem to be having a new one that seems just a little contrived to me. The Mercedes Benz scent is upon us. Complete with baseball cap offer.

Just one thing made me smile – a special smell of petrol positioned right next to Diesel.


About Regine Wilber

Brand strategist and designer with a passion for all things surrounding brand creation, design and management - and social media..
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