The importance of looking at logos from all angles (and upside down) 😆

This is a fab example for why it’s so important to test logos in different applications and to look at them from a variety of perspectives.

During the concept phase, one approach is to take the letters of the brand (if that’s the kind of logo you are developing) and writing them down in every possible way you can think of to see if some magic happens and they reveal a visual characteristic that translates well into an icon or shape.

It seems the creators of this icon did go some way with that and once you look at it the intended way you can see the minus and plus in the letters – but it’s a real pity it has an upside down side effect that’s rather confusing!

In any case, it’s worth a smile and made my day!!!

About Regine Wilber

Brand strategist and designer with a passion for all things surrounding brand creation, design and management - and social media.
This entry was posted in Branding, Graphic Design, Typography and tagged , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s