Author Archives: Regine Wilber

About Regine Wilber

Brand strategist and designer with a passion for all things surrounding brand creation, design and management - and social media..

Je ne sais quoi

A French signage quick study… Continue reading

Posted in Graphic Design | Leave a comment

In app twist

A lot of apps are very visual these days but we still do have to write things. I'm not even starting to talk about how awful the spelling mistakes are in news apps. I started using this clever little Instagram … Continue reading

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Ups, I forgot to mention…

…. the name of my product! Don’t walk up too closely to this banner stand in the local cinema. What looks like a standard ad for Doritos quickly becomes a giggle when you see that the actual ‘new flavour’ had … Continue reading

Posted in Branding, Graphic Design, Typography | Leave a comment

A smell of Mercedes-Benz

I’ve been bemused many times by brand expansions that perhaps don’t come to mind naturally… mustard made by a whiskey brand, marinades by Dr. Pepper, perfume by Zippo lighters. And we seem to be having a new one that seems … Continue reading

Posted in Brand Management, Branding | Leave a comment

A Chocolate Chip Cookie to make you smile

I like this – it always pays to customise as much as you can for your brand image! Nicely done hotel chocolate! :-) This is a nice way to use the regulatory cookie policy on their website. Who says you … Continue reading

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Templates are all the hype – and now available for ads as well!

Canadian agency Cossette had some fun creating this one size fits all advert for last week’s Strategy magazine Agency of the Year award. Tempted? Brilliantly funny if anything! Can they do a version for the US presidency, I wonder?

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Brand collaboration of a different kind

Hertz and Avis fought it out decades ago, it marked the rise of witty advertising that gave credit to the intelligence of the average punter, thank you Bill Bernbach and all you ad pioneers… So this Audi vs BMW campaign … Continue reading

Posted in Advertising, Nostalgia, Uncategorized | Tagged , | Leave a comment