Author Archives: Regine Wilber

About Regine Wilber

Brand strategist and designer with a passion for all things surrounding brand creation, design and management - and social media..

A smell of Mercedes-Benz

I’ve been bemused many times by brand expansions that perhaps don’t come to mind naturally… mustard made by a whiskey brand, marinades by Dr. Pepper, perfume by Zippo lighters. And we seem to be having a new one that seems … Continue reading

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A Chocolate Chip Cookie to make you smile

I like this – it always pays to customise as much as you can for your brand image! Nicely done hotel chocolate! :-) This is a nice way to use the regulatory cookie policy on their website. Who says you … Continue reading

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Templates are all the hype – and now available for ads as well!

Canadian agency Cossette had some fun creating this one size fits all advert for last week’s Strategy magazine Agency of the Year award. Tempted? Brilliantly funny if anything! Can they do a version for the US presidency, I wonder?

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Brand collaboration of a different kind

Hertz and Avis fought it out decades ago, it marked the rise of witty advertising that gave credit to the intelligence of the average punter, thank you Bill Bernbach and all you ad pioneers… So this Audi vs BMW campaign … Continue reading

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Packaging for the zombie generation

I love sports, dancing, skating, running… And healthy eating goes with it. This however has stopped me in my tracks, confused and perhaps a bit bewildered. What were they thinking? Is it a promo merchandise goody for the latest apocalyptic … Continue reading

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Nice idea, sack the art worker 

When the agency placing this advert for the saucy fish co got a copy of the magazine on their desks they must have had one of those moments… How can this happen in today’s tech savvy world? Get a discount … Continue reading

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Icons conquering the world 

   Just to start the year – has it really been that long? – a nice little detail showing how a brand icon can blend with a standard icon to create a new meaning.  Get switched on by Actimel.  I … Continue reading

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