Author Archives: Regine Wilber

About Regine Wilber

Brand strategist and designer with a passion for all things surrounding brand creation, design and management - and social media.

The importance of looking at logos from all angles (and upside down) 😆

http://www.reddit.com/r/CrappyDesign/comments/8j38mj/jews/ This is a fab example for why it’s so important to test logos in different applications and to look at them from a variety of perspectives. During the concept phase, one approach is to take the letters of the … Continue reading

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Carter Wong revamp for British craft beer is just the ticket

British craft beer brand TicketyBrew has unveiled a refreshed identity with design by multi-disciplinary studio Carter Wong. Restoring impact and structure Having quickly expanded to include more than 35 flavours the brand had begun to suffer from a series of … Continue reading

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Je ne sais quoi

A French signage quick study… Continue reading

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In app twist

A lot of apps are very visual these days but we still do have to write things. I'm not even starting to talk about how awful the spelling mistakes are in news apps. I started using this clever little Instagram … Continue reading

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Ups, I forgot to mention…

…. the name of my product! Don’t walk up too closely to this banner stand in the local cinema. What looks like a standard ad for Doritos quickly becomes a giggle when you see that the actual ‘new flavour’ had … Continue reading

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A smell of Mercedes-Benz

I’ve been bemused many times by brand expansions that perhaps don’t come to mind naturally… mustard made by a whiskey brand, marinades by Dr. Pepper, perfume by Zippo lighters. And we seem to be having a new one that seems … Continue reading

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A Chocolate Chip Cookie to make you smile

I like this – it always pays to customise as much as you can for your brand image! Nicely done hotel chocolate! :-) This is a nice way to use the regulatory cookie policy on their website. Who says you … Continue reading

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