Category Archives: Brand Management

A smell of Mercedes-Benz

I’ve been bemused many times by brand expansions that perhaps don’t come to mind naturally… mustard made by a whiskey brand, marinades by Dr. Pepper, perfume by Zippo lighters. And we seem to be having a new one that seems … Continue reading

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Business Teachings of a Teenage Witch

My boys are crazy about this animation from the creators of Ponyo and Spirited Away. I have now seen this movie more times than any of my all time favourites (no I won’t list them as there are some embarrassingly … Continue reading

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Brands and Politics – a Compromising Dilemma

Yesterday’s news of the leader of the EDL Tommy Robinson causing a stir at Selfridges when a member of staff refused to serve his friend, all conveniently documented on video and published on YouTube, has seen many finger wagging for … Continue reading

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BMW – Beautiful Marketing Opportunity Wasted

Hands up everyone who thinks that this is a yellow pages ad from a small business with the BMW logo stuck on… I hope I am not the only one that feels this is way below the usual brand aesthetics … Continue reading

Posted in Advertising, Brand Management, Branding, Graphic Design | 2 Comments

Prepare for the Worst – Then Make the Best of it

All news is good news. At first glance, it may well seem like that in the world of marketing and PR, but it is also true that mud sticks and it takes years to overcome bad feelings once the seeds … Continue reading

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Ten Key Steps to Remarkable Branding by Design

Originally posted on solomozone:
Integrating user experience design in your branding and marketing requires a fresher look at how consumers interact with your brand and consume content. “By using UXD, companies can find out how messages are framed and where…

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Which Came First – The Chicken or The Chicken?

I know that when you really look hard, everything has been done before in some way, shape or form, and the challenge of creatives is to come up with new and innovative ways to use a set number of visual … Continue reading

Posted in Advertising, Brand Management, Branding, Graphic Design | Tagged , , , | 1 Comment