Category Archives: Branding

The importance of looking at logos from all angles (and upside down) 😆

http://www.reddit.com/r/CrappyDesign/comments/8j38mj/jews/ This is a fab example for why it’s so important to test logos in different applications and to look at them from a variety of perspectives. During the concept phase, one approach is to take the letters of the … Continue reading

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Carter Wong revamp for British craft beer is just the ticket

British craft beer brand TicketyBrew has unveiled a refreshed identity with design by multi-disciplinary studio Carter Wong. Restoring impact and structure Having quickly expanded to include more than 35 flavours the brand had begun to suffer from a series of … Continue reading

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Ups, I forgot to mention…

…. the name of my product! Don’t walk up too closely to this banner stand in the local cinema. What looks like a standard ad for Doritos quickly becomes a giggle when you see that the actual ‘new flavour’ had … Continue reading

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A smell of Mercedes-Benz

I’ve been bemused many times by brand expansions that perhaps don’t come to mind naturally… mustard made by a whiskey brand, marinades by Dr. Pepper, perfume by Zippo lighters. And we seem to be having a new one that seems … Continue reading

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Packaging for the zombie generation

I love sports, dancing, skating, running… And healthy eating goes with it. This however has stopped me in my tracks, confused and perhaps a bit bewildered. What were they thinking? Is it a promo merchandise goody for the latest apocalyptic … Continue reading

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Mental branding for memorable business

When there are about a million competitors in your marketplace, it’s hard to stand out and be recognised as different.  “A mental rate for your rental mate” — its perhaps a tad unexpected for a van rental business, but hey, … Continue reading

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The trials of brand positioning …

… Quite literally actually! Returning from a trip to Germany, I came across this ‘freshness centre’ which left me chuckling. Toothbrushes and mints may go well together but slotted together with tampons and slip inlays seems somewhat inappropriate and perhaps … Continue reading

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