Category Archives: Branding

A smell of Mercedes-Benz

I’ve been bemused many times by brand expansions that perhaps don’t come to mind naturally… mustard made by a whiskey brand, marinades by Dr. Pepper, perfume by Zippo lighters. And we seem to be having a new one that seems … Continue reading

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Packaging for the zombie generation

I love sports, dancing, skating, running… And healthy eating goes with it. This however has stopped me in my tracks, confused and perhaps a bit bewildered. What were they thinking? Is it a promo merchandise goody for the latest apocalyptic … Continue reading

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Mental branding for memorable business

When there are about a million competitors in your marketplace, it’s hard to stand out and be recognised as different.  “A mental rate for your rental mate” — its perhaps a tad unexpected for a van rental business, but hey, … Continue reading

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The trials of brand positioning …

… Quite literally actually! Returning from a trip to Germany, I came across this ‘freshness centre’ which left me chuckling. Toothbrushes and mints may go well together but slotted together with tampons and slip inlays seems somewhat inappropriate and perhaps … Continue reading

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James Spader transformed into an elf – by design

Sometimes brand identities just get in the way. Like this one advertising The Blacklist on Sky, turning James Spader’s ear into an elf shaped one… Made me smile.

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Back to basics

A little look at personal branding and its boundaries. Continue reading

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Proud to be broken

With two boys under 6 there is no way you can escape Legomania! We have been bricked up ever since my oldest could hold a shovel – it’s a brilliant toy for training fine motor skills and as a mum, … Continue reading

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