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Category Archives: Branding
I’ve been bemused many times by brand expansions that perhaps don’t come to mind naturally… mustard made by a whiskey brand, marinades by Dr. Pepper, perfume by Zippo lighters. And we seem to be having a new one that seems … Continue reading
I love sports, dancing, skating, running… And healthy eating goes with it. This however has stopped me in my tracks, confused and perhaps a bit bewildered. What were they thinking? Is it a promo merchandise goody for the latest apocalyptic … Continue reading
… Quite literally actually! Returning from a trip to Germany, I came across this ‘freshness centre’ which left me chuckling. Toothbrushes and mints may go well together but slotted together with tampons and slip inlays seems somewhat inappropriate and perhaps … Continue reading
Sometimes brand identities just get in the way. Like this one advertising The Blacklist on Sky, turning James Spader’s ear into an elf shaped one… Made me smile.