Category Archives: Packaging

Packaging for the zombie generation

I love sports, dancing, skating, running… And healthy eating goes with it. This however has stopped me in my tracks, confused and perhaps a bit bewildered. What were they thinking? Is it a promo merchandise goody for the latest apocalyptic … Continue reading

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How (NOT) to Advertise a Fleece Blanket

It’s one of those lovely finds my husband brought back from a business meeting – well, the photo that is, he wouldn’t have dared to get the product looking at the packaging! I guess I may have been in danger … Continue reading

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More Brand Extensions Gone Wrong

Originally posted on Advertorious:
Brand extensions can make sense. In many cases, brands emerge stronger because of it. When Tide laundry detergent developed the Tide To Go instant stain remover pen, it was a great move. According to Nielsen, brand extensions…

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SME Branding Lesson #20 – Function Over Form or Form Over Function?

I’m on holiday – thus the rather sporadic and short entries – but I always look out for anything branding related that can help my SME clients. This one is a tricky one – it’s a design issue for sure … Continue reading

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What Were They Thinking?! – An Innuendo Logo

This may be a case of juvenile association – but perhaps I am not the only one wondering about this choice of logo shape. Even describing it as an icon symbolising fluidity and movement seems inappropriate. If it was a … Continue reading

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Jamie Gets The Chop — Well, Nearly…

It might be just me but when I saw this packaging of people brand Jamie Oliver’s knife selection, I had to smile. For one, I am not sure if he’s such a pink guy but mainly the head is a … Continue reading

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