Category Archives: Uncategorized

Templates are all the hype – and now available for ads as well!

Canadian agency Cossette had some fun creating this one size fits all advert for last week’s Strategy magazine Agency of the Year award. Tempted? Brilliantly funny if anything! Can they do a version for the US presidency, I wonder?

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Brand collaboration of a different kind

Hertz and Avis fought it out decades ago, it marked the rise of witty advertising that gave credit to the intelligence of the average punter, thank you Bill Bernbach and all you ad pioneers… So this Audi vs BMW campaign … Continue reading

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Packaging for the zombie generation

I love sports, dancing, skating, running… And healthy eating goes with it. This however has stopped me in my tracks, confused and perhaps a bit bewildered. What were they thinking? Is it a promo merchandise goody for the latest apocalyptic … Continue reading

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Nice idea, sack the art worker 

When the agency placing this advert for the saucy fish co got a copy of the magazine on their desks they must have had one of those moments… How can this happen in today’s tech savvy world? Get a discount … Continue reading

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Icons conquering the world 

   Just to start the year – has it really been that long? – a nice little detail showing how a brand icon can blend with a standard icon to create a new meaning.  Get switched on by Actimel.  I … Continue reading

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Egg on your shop display designers!

(Or the POS department)… What a shame! Someone in the display section of this major high street retailer really missed an opportunity. These egg timers have all the promise of making an eye catching product in the kitchen department. Why not … Continue reading

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Pandora – and that Valentine’s ad with just a bit too much flesh…

It’s made me stop every time I walked passed, which may be considered a good thing in the world of branding and advertising, but this advert has actually lost its charm for me. I can’t decide if it is the … Continue reading

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