Nice idea, sack the art worker 

When the agency placing this advert for the saucy fish co got a copy of the magazine on their desks they must have had one of those moments…
How can this happen in today’s tech savvy world? Get a discount for the next one! What a shame.

looks good at a glance, but look closer!

print technology taking the bisuit

bloody bleed!

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Icons conquering the world 

  
Just to start the year – has it really been that long? – a nice little detail showing how a brand icon can blend with a standard icon to create a new meaning. 

Get switched on by Actimel. 

I like it!

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Mental branding for memorable business

When there are about a million competitors in your marketplace, it’s hard to stand out and be recognised as different. 

mental rental branding
“A mental rate for your rental mate” — its perhaps a tad unexpected for a van rental business, but hey, why not! 

Made me chuckle and remember…

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Hmmm. A restaurant name not for the speed reader – or faint hearted

If this restaurant has done one thing with their logo it’s make me read it twice – but I’m not sure if for the right reason!

Since I believe that what we feel about a brand identity is just as important as what the brand delivers, I’d be wary to try this one, even if it’s a matter of spelling and interpretation.

Of course this is only because I am ignorant and not concentrating whilst flicking through the ad section of a magazine but there may be others  like me so beware when deciding a brand name.

terroir restaurant

I am filled with it reading this name ;-)

It actually reminds me of the muppets and Ricky Gervais as the international tour manager with the name Dominic Badguy — “pronounced Bad-gee…it’s French!”… :-)

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The trials of brand positioning …

… Quite literally actually! Returning from a trip to Germany, I came across this ‘freshness centre’ which left me chuckling. Toothbrushes and mints may go well together but slotted together with tampons and slip inlays seems somewhat inappropriate and perhaps a tad tasteless. I am not sure why, but since branding involves a lot of gut feeling, the feminine hygiene or travel refreshment guidelines could have done with some brand guidelines stating a product clear zone – even if it’s just the width of a hand – the way we prescribe them for logos to ensure they have enough clear space around them to stand out and not be compromised. We call it logo integrity. 

Product integrity should be a consideration in my mind, see also the boots example of amusingly misplaced water filters on the bladder weakness isle. 

Oh well, it is all in good humour and invites to caption writing!



product integrity

Fresh at both ends. Lovely!



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And the prize for funniest shop display of the week goes to…

Boots – and their somewhat misplaced display of water filters and purifiers in the ‘weak bladder’ isle.

IMG_4682

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Egg on your shop display designers!

(Or the POS department)…

Messy.

Messy.

What a shame! Someone in the display section of this major high street retailer really missed an opportunity. These egg timers have all the promise of making an eye catching product in the kitchen department. Why not try to feature them with an equally eye-catching display? Egg cups anyone? Or even better an egg box to be truly authentic with the amount of egg timers and different colours available.

I found this egg packaging endearing: behance – though just an open egg box would have been fine…

Lovely simple egg display…

A simple egg box would have done...

A simple egg box would have done…

Branding doesn’t stop with a good product and messaging. The packaging is just as important – and if there is none in a retail environment, POS or display design takes on a crucial role in expression that brand message. Looking at the shelf now it says bright and will fly around the house. Not sure.

If it was neatly displayed, and looked organised, that would be more my cup of tea. Kitchens get messy without anyone doing much of anything! If you compare this display to any of the  Joseph Joseph brand, I am quite certain they would have made a feature of the holder as much as of the product.

joseph-joseph-nesting-utensils

Ladle stand..

joseph-joseph-chopping-boards

Chopping board file…

Ad hoc” tea infuser design with stand – no dripping, rolling off or mess after use

Branding is in the detail. And those little extra details can make all the difference in the busy shelves or high street shops…

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