Tag Archives: advertising

Brand collaboration of a different kind

Hertz and Avis fought it out decades ago, it marked the rise of witty advertising that gave credit to the intelligence of the average punter, thank you Bill Bernbach and all you ad pioneers… So this Audi vs BMW campaign … Continue reading

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How Times Have Changed…

Helping family to move house a couple of weekends ago – yes, this is one more reason why I am so inactive on my little blog at the moment – I came across a couple of brand items that struck … Continue reading

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Santander and That Strange Connection

We must be a nation in love with sport at the moment. Last year’s Olympics are still a relatively fresh memory, Andy Murray did us proud at Wimbledon and all is not lost yet for the football, either. I get … Continue reading

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Sticks Together Nicely – Simple Post Office Brand Graphics

My advertising tutor at Central Saint Martins always talked about ‘ness-ness’ of things, about finding the essence of a subject matter and then visualising it in an engaging and simple manner. (Hello Clive!) Such adverts or brand messages have an … Continue reading

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Which Came First – The Chicken or The Chicken?

I know that when you really look hard, everything has been done before in some way, shape or form, and the challenge of creatives is to come up with new and innovative ways to use a set number of visual … Continue reading

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We Fuel Progress – Just Not at This Petrol Station…

I mused about this strap line from petrol brand Esso not long ago in this post and when I filled up at the very same station where I first came across the slogan, I had to smile when I saw this … Continue reading

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You Will Buy Our Brand… Even if We Have to Control Your Mind…

… or so it seems to be in the case of this portuguese ice cream advert. When it comes to photography, the model is just as important as the product – and in a case like this, the pose and … Continue reading

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