Tag Archives: attitude

What brands do – when they get it right…

We are creatures of habit with some basic instincts subconsciously dictating every day actions and decisions. Even in our oh so cultural society, it often feels that we are just a very thin layer away from our ‘uneducated’ ancestors we … Continue reading

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Learn to Look the Other Way – With Birmingham City University

Of course this is another very subjective matter, but it struck me as odd to see this advert promoting Birmingham City University courses. In my mind, teaching is about communication, facing each other, learning from each other – and in … Continue reading

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Another Brand Advert That Talks the Language of Land Rover

I came across this advert and I think it is another great example for using the language of a brand to get across the brand message. It’s simple, it’s not trying too hard and it even reminds of one of … Continue reading

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SME Branding Lesson #11 – Be Straight in Your Communications

I received a letter from Tesco pet insurance about the renewal of our policy. The letter suggested an upgrade of the policy and mentioned just on the side the new monthly fee. It was more than double to what I … Continue reading

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No Feast for Fastfood Superbrands

McDonald’s and Burger King may be the fast food super giants that open new restaurants  here, there and everywhere (1,300 McDonald’s restaurants are planned for 2012 – see article in RTT News), but they are brands that are still culturally … Continue reading

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SME Branding Lesson #6 – Be Incredibly Credible

We are all just too familiar with the tempting voice of adverts and the seductive messages of point of sale installations that convince us to part with our money and feel good about it. This is one of the finest … Continue reading

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SME Branding Lesson #1 – Show the Right Attitude

You’ve spent months fine-tuning and testing your brochure copy. Thousands of pounds were spent on a new website with a new logo and brand identity. You have a new set of exhibition stands with the latest business information and how … Continue reading

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