Tag Archives: brand advertising

Which Came First – The Chicken or The Chicken?

I know that when you really look hard, everything has been done before in some way, shape or form, and the challenge of creatives is to come up with new and innovative ways to use a set number of visual … Continue reading

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Spot the Brand

Unless they are trying to promote eye tests, this seems to be a rather very poor brand application on the site of a mighty big van. It is also a good example why we test a logo during a brand … Continue reading

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Learn to Look the Other Way – With Birmingham City University

Of course this is another very subjective matter, but it struck me as odd to see this advert promoting Birmingham City University courses. In my mind, teaching is about communication, facing each other, learning from each other – and in … Continue reading

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An (Almost) Perfect Ambient Brand Advert

If it wasn’t for the scale of the people directly in front of this billboard for McDonald’s, this would be right up there for me as a super ambient brand advert that plays with the environment with great effect. It … Continue reading

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The Mighty Power of Personal Brands and Twitter – and what the ASA has to say about it…

… In the case of Wayne Rooney, some may say that brand personality may be debatable compared to David Beckham or Stevie Gerrard, but he has undeniably an amazing followership on twitter and the brains behind him to make money … Continue reading

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When a Brand Mix Becomes a Brand Mix Up

The adverts position Santander as one of the Formula One brands. Here are some thoughts on why I don’t think they really work in favour of this brand. 1) Visual appearance The images come across as contrived and – apologies … Continue reading

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A Brand Advert to DIY For

Just a quick one really. I am not a regular TV advertising watcher, but when I came across the recent B&Q ad, I thought it is a great example for the difference between big brand advertising and direct response adverts. … Continue reading

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