Tag Archives: brand extension

Business Teachings of a Teenage Witch

My boys are crazy about this animation from the creators of Ponyo and Spirited Away. I have now seen this movie more times than any of my all time favourites (no I won’t list them as there are some embarrassingly … Continue reading

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A Fashion Item to Chew On

It’s a far stretch in my mind, but it seems the creators of Kellogg’s are the next brand to enter the world of fashion. Their first special edition designer handbag by Australian fashion designer Kirrily Johnston was announced this week. It … Continue reading

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Every Little Yelps – Add This to the List of Brand Extension Failures

“Couture” means dressmaking, sewing, or needlework[1] and is also used as a common abbreviation of haute couture and refers to the same thing in spirit.[2] It makes me wonder if Tesco Couture ever had a chance. A value proposition so far removed from the … Continue reading

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A Brand Extension from the 50s?

Sometimes it feels like the world is going backwards. Just when we think that women are gaining more influence and power, are getting higher salaries and more opportunities in areas not open to them in the past, there comes a … Continue reading

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A brand extension that could be twisted: Listerine Total Care Zero

I came across this new brand extension from Listerine – with total care and all the usual USPs – but I was wondering if their choice of name was the best one. It works for Coke, one could say, but … Continue reading

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