Tag Archives: brand extensions

M&S Launch a New ‘Basic’ Food Range – So Why Do I Feel Betrayed?

Aldi, Morrissons, Asda, Tesco, Sainsbury’s, M&S, Waitrose – in my mind that is the ascending order of grocery stores in terms of cost and quality. I would never buy chicken in Aldi unless it is a free range product. I … Continue reading

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SME Business Lesson #10 – Be Patient and Grow Slowly

You are busy selling your products or service and business life couldn’t be better – or more exciting. It is at this point that it is tempting to expand your brand offering and to try and get more market share … Continue reading

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