Tag Archives: brand guidelines

A Logo is a Logo is a Logo…

They famously sparked the usual rebranding debate in 2010 when Waterstones changed their logo from the traditional serif W to a rounded sans serif. It was linked to a campaign ‘feel every word’ – and the typography that ensued always … Continue reading

Posted in Brand Management, Brand Strategy, Branding, Graphic Design, Typography | Tagged , , , , , , , | 7 Comments

Building Brand Reputation

You are working hard on your products and services, management, quality, workflow, customer relations etc. Inevitably, this will build your brand’s reputation, but it will take time and news spreads slowly unless you use the technology at hand. Here are … Continue reading

Posted in Brand Management, Brand Strategy | Tagged , , , | Leave a comment

Branding – and when you have to let go…

I am not sure that you really should have to, but once you have completed your part in the branding process, there inevitably comes the point when the new brand spills into an organisation and gets absorbed by their own … Continue reading

Posted in Brand Management, Branding, Graphic Design | Tagged , , | 1 Comment

Brand Guidelines – Why?

We looked after our neighbours’ kids’ sunflowers whilst they were on holiday – and as before we managed to actually keep them alive during the absence of their prime carers. They had intact, if perhaps slightly tainted by worry, plants … Continue reading

Posted in Brand Management, Branding | Tagged , , | Leave a comment