Tag Archives: Brand Identity

Wilkinson – A Big Brand Let Down by Poor Typography

They have seemingly filled the gap on the high street left by Woolworths. Wilkinson has become a household brand in the purest sense – whether you need a bucket or some baby wipes, some wallpaper or gardening tools, they stock … Continue reading

Posted in Branding, Graphic Design, Typography | Tagged , , , | Leave a comment

Homebase Rebrand – Rebel Without a Cause?

This week saw the launch of the new homebase brand, designed by Design Bridge. The result was received rather lukewarm with a hint of disappointment at least by the design community. Most agree that it is certainly an evolution instead … Continue reading

Posted in Branding, Graphic Design, Packaging | Tagged , , , | Leave a comment

Proof of the Pudding – Or is it a Bun?

The Santander brand identity has been a bit of a mystery to me ever since they took over our high streets in personal and business banking. In my mind, Santander are a baker, not a financial institution – mostly because … Continue reading

Posted in Anything else, Branding, Graphic Design | Tagged , , | Leave a comment

SME Branding Lesson #2 – Know Who You Are

No matter how small or large your business and no matter how small or large your marketing budget is, one of the most important issues to resolve is finding out who you are – your brand essence. One good technique … Continue reading

Posted in Brand Management, Brand Strategy, Branding | Tagged , , | Leave a comment