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Tag Archives: brand loyalty
Can You Buy Brand Loyalty?
It remains to be seen if the latest move from coffee brand giant Starbucks will get their brand loyalty program back on track. Whilst they, like Google, Amazon and Vodaphone, have been using loopholes in the UK tax law to … Continue reading
Another Brand Advert That Talks the Language of Land Rover
I came across this advert and I think it is another great example for using the language of a brand to get across the brand message. It’s simple, it’s not trying too hard and it even reminds of one of … Continue reading
Posted in Advertising, Brand Loyalty
Tagged advertising, attitude, brand, brand loyalty, Branding
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Spiderman, Spiderman – What Have They Done to You Now?
They have done well getting their movies linked with instantly available merchandise. My three year old can name you all the super heros not because we have taken him to see any of the movies, animations or comic strips, but … Continue reading
Posted in Anything else, Brand Loyalty, Branding
Tagged brand loyalty, Funny, product development
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The Mighty Power of Personal Brands and Twitter – and what the ASA has to say about it…
… In the case of Wayne Rooney, some may say that brand personality may be debatable compared to David Beckham or Stevie Gerrard, but he has undeniably an amazing followership on twitter and the brains behind him to make money … Continue reading
