Tag Archives: Brand Managment

From Marking Cattle to Marking Expertise – Branding Benefits

I love walking in Derbyshire and the Lake District, experiencing unspoilt nature, raw countryside and the feeling of going back to basics – and I always get a bit of a shock when I see red, pink and green patched … Continue reading

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What brands do – when they get it right…

We are creatures of habit with some basic instincts subconsciously dictating every day actions and decisions. Even in our oh so cultural society, it often feels that we are just a very thin layer away from our ‘uneducated’ ancestors we … Continue reading

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Nice brand name execution, shame about the brand domain name execution…

The jury is out on this one… What looks like a really slick and simple branding concept for One Euston Square (which forms part of a pedestrianised southern approach to Euston station) has been flawed by an in my mind over … Continue reading

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A Logo is a Logo is a Logo…

They famously sparked the usual rebranding debate in 2010 when Waterstones changed their logo from the traditional serif W to a rounded sans serif. It was linked to a campaign ‘feel every word’ – and the typography that ensued always … Continue reading

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Form over Function – Is Being Fashionable Really Enough to Innovate a Brand?

It has taken me a few days to digest a press release I received relating to Filofax, a brand I have been following for a while now. Here is the bit that that is almost too bad to be true … Continue reading

Posted in Brand Loyalty, Brand Management, Brand Strategy, Branding, Niche Branding | Tagged , , , , , , | 8 Comments

SME Branding Lesson #17 – Expect the Unexpected

It may be a very obvious detail of shaping a customer’s brand experience, but the fact that I had two reactions from the same brand representatives in the same shop made me wonder if it is something to think about … Continue reading

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