Tag Archives: brand message

Mental branding for memorable business

When there are about a million competitors in your marketplace, it’s hard to stand out and be recognised as different.  “A mental rate for your rental mate” — its perhaps a tad unexpected for a van rental business, but hey, … Continue reading

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From Marking Cattle to Marking Expertise – Branding Benefits

I love walking in Derbyshire and the Lake District, experiencing unspoilt nature, raw countryside and the feeling of going back to basics – and I always get a bit of a shock when I see red, pink and green patched … Continue reading

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What brands do – when they get it right…

We are creatures of habit with some basic instincts subconsciously dictating every day actions and decisions. Even in our oh so cultural society, it often feels that we are just a very thin layer away from our ‘uneducated’ ancestors we … Continue reading

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Nice brand name execution, shame about the brand domain name execution…

The jury is out on this one… What looks like a really slick and simple branding concept for One Euston Square (which forms part of a pedestrianised southern approach to Euston station) has been flawed by an in my mind over … Continue reading

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We Fuel Progress – Just Not at This Petrol Station…

I mused about this strap line from petrol brand Esso not long ago in this post and when I filled up at the very same station where I first came across the slogan, I had to smile when I saw this … Continue reading

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SME Branding Lesson #22 – Turning a Negative into a Positive

I’ve just had a weekend in York and had lunch at a restaurant / bar with a Latin theme. It was spacious in itself but there was no toilet on the ground floor. You had to climb five flights of … Continue reading

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A Logo is a Logo is a Logo…

They famously sparked the usual rebranding debate in 2010 when Waterstones changed their logo from the traditional serif W to a rounded sans serif. It was linked to a campaign ‘feel every word’ – and the typography that ensued always … Continue reading

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