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Tag Archives: brand slogans
SME Branding Lesson #21 – Strap Lines, Brand Promises and Does it All Matter?
It took me a while to realise what was bothering me about the new campaign for Esso. Something just didn’t feel right – which I guess is what branding is all about. The chemistry seems wrong between me and their … Continue reading →
Posted in Brand Management, Brand Strategy
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Tagged brand management, brand message, brand slogans, Brand Strategy, Branding
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