Tag Archives: Brand Strategy

How Times Have Changed…

Helping family to move house a couple of weekends ago – yes, this is one more reason why I am so inactive on my little blog at the moment – I came across a couple of brand items that struck … Continue reading

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Brands and Politics – a Compromising Dilemma

Yesterday’s news of the leader of the EDL Tommy Robinson causing a stir at Selfridges when a member of staff refused to serve his friend, all conveniently documented on video and published on YouTube, has seen many finger wagging for … Continue reading

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All Change! (Perhaps?)

You are working like crazy on building your brand, playing it all by the book, getting plenty of exposure and collecting feedback. Make it a recurring practice to analyse and digest your findings. We are in the great position that … Continue reading

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Brand Touch Points – Get Your Hands Dirty!

“BRAND IS NOT WHAT YOU SAY IT IS – ITS WHAT THEY SAY IT IS” Marty Neumeyer Brand strategy and brand building is a vast subject, ever-evolving and ever more relevant to everyone. Brands used to be owned by life … Continue reading

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Be an Original Brand Builder

Another brief exploration of what it takes to change a product or service to a brand. It’s not rocket science. It’s about being different, adding personality, style and content. It starts with the name – whether you are looking at a blog, product or … Continue reading

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Building a Brand with Research and Strategy

If you are serious about building a brand for your business, blog or product, here are some thoughts on what to consider. Start building your strategy by thinking about who you are, what you do and why anyone should care. … Continue reading

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From Marking Cattle to Marking Expertise – Branding Benefits

I love walking in Derbyshire and the Lake District, experiencing unspoilt nature, raw countryside and the feeling of going back to basics – and I always get a bit of a shock when I see red, pink and green patched … Continue reading

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