Tag Archives: Brand Vision

How Times Have Changed…

Helping family to move house a couple of weekends ago – yes, this is one more reason why I am so inactive on my little blog at the moment – I came across a couple of brand items that struck … Continue reading

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Follow Your Convictions – And Sack the Stylist!

There have been a number of blog posts about Bob Geldof’s campaign with Maurice Lacroix and how those two brands go together. They even made a video clip – though in my mind it doesn’t really help change the perception … Continue reading

Posted in Advertising, Brand Management, Brand Strategy, Product Placement | Tagged , , , , | 1 Comment

A Logo is a Logo is a Logo…

They famously sparked the usual rebranding debate in 2010 when Waterstones changed their logo from the traditional serif W to a rounded sans serif. It was linked to a campaign ‘feel every word’ – and the typography that ensued always … Continue reading

Posted in Brand Management, Brand Strategy, Branding, Graphic Design, Typography | Tagged , , , , , , , | 7 Comments

Form over Function – Is Being Fashionable Really Enough to Innovate a Brand?

It has taken me a few days to digest a press release I received relating to Filofax, a brand I have been following for a while now. Here is the bit that that is almost too bad to be true … Continue reading

Posted in Brand Loyalty, Brand Management, Brand Strategy, Branding, Niche Branding | Tagged , , , , , , | 8 Comments

SME Branding Lesson #5 – Define a Brand Promise You Can Keep

The slogan is promising:  “reviews that you can trust”. But following a host of media attention in recent months, it seems Trip Advisor has to re-think its brand promise following a ruling of the Advertising Standards Authority that they should not … Continue reading

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SME Branding Lesson #2 – Know Who You Are

No matter how small or large your business and no matter how small or large your marketing budget is, one of the most important issues to resolve is finding out who you are – your brand essence. One good technique … Continue reading

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