Tag Archives: brand

Another Brand Advert That Talks the Language of Land Rover

I came across this advert and I think it is another great example for using the language of a brand to get across the brand message. It’s simple, it’s not trying too hard and it even reminds of one of … Continue reading

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Old Brands Revived

Just looked at this video about the revival of some old brands in the US – such as  Astro Pops, Boast logo shirts, National Premium beer, and the Seafood Shanty restaurant. Is this the retro movement in the retail industry? … Continue reading

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Originally posted on Brandmaster:
I note from an article in Design Week, that Blacks Leisure, the parent company of Blacks and Millets, is looking to rebrand the two subsidiaries. The group was recently rescued from administration by JD Sports. It…

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No Feast for Fastfood Superbrands

McDonald’s and Burger King may be the fast food super giants that open new restaurants  here, there and everywhere (1,300 McDonald’s restaurants are planned for 2012 – see article in RTT News), but they are brands that are still culturally … Continue reading

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Proof of the Pudding – Or is it a Bun?

The Santander brand identity has been a bit of a mystery to me ever since they took over our high streets in personal and business banking. In my mind, Santander are a baker, not a financial institution – mostly because … Continue reading

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I must, I must develop my… errr… brand

Another weekend, another Dragon’s Den. This week saw two rejections due to brand related issues. The blatantly obvious one was that of fashion duo Brat and Suzie. I am still not sure why they arrived with a rail of clothes … Continue reading

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A Brand New Start for 2011

These days, brands are constantly exposed to external market forces, consumer opinions, loyalty issues, competition and trends – and most of those household brands have dedicated teams of brand managers, consultants and brand agencies constantly crafting, exploring, analysing and implementing … Continue reading

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