Tag Archives: differentiation

SME Branding Lesson #11 – Be Straight in Your Communications

I received a letter from Tesco pet insurance about the renewal of our policy. The letter suggested an upgrade of the policy and mentioned just on the side the new monthly fee. It was more than double to what I … Continue reading

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SME Branding Lesson #6 – Be Incredibly Credible

We are all just too familiar with the tempting voice of adverts and the seductive messages of point of sale installations that convince us to part with our money and feel good about it. This is one of the finest … Continue reading

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After Kodak, Can Old Brands Survive by Re-inventing Themselves?

Kodak is the latest brand struggling for cash and has filed for bankruptcy protection. The photographic pioneer has over 130 years history – and they seemed to have made a successful transition from old school film and cameras to digital … Continue reading

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SME Branding Lesson #3 – Differentiate, Differentiate, Differentiate

This subject really deserves a much more detailed post, but sharing just one example of how a strategy can translate in the most unexpected areas of a business and aid a brand to stand out, here is a snapshot of … Continue reading

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