Tag Archives: graphic design

The importance of looking at logos from all angles (and upside down) 😆

http://www.reddit.com/r/CrappyDesign/comments/8j38mj/jews/ This is a fab example for why it’s so important to test logos in different applications and to look at them from a variety of perspectives. During the concept phase, one approach is to take the letters of the … Continue reading

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Thank you for saying thank you!

When it comes to feedback from clients following the ‘go live’ of a web design or the distribution of a brochure, catalogue or marketing campaign, usually no news is good news. Feedback is usually given during the concept phase and … Continue reading

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Sticks Together Nicely – Simple Post Office Brand Graphics

My advertising tutor at Central Saint Martins always talked about ‘ness-ness’ of things, about finding the essence of a subject matter and then visualising it in an engaging and simple manner. (Hello Clive!) Such adverts or brand messages have an … Continue reading

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Nice brand name execution, shame about the brand domain name execution…

The jury is out on this one… What looks like a really slick and simple branding concept for One Euston Square (which forms part of a pedestrianised southern approach to Euston station) has been flawed by an in my mind over … Continue reading

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How (NOT) to Advertise a Fleece Blanket

It’s one of those lovely finds my husband brought back from a business meeting – well, the photo that is, he wouldn’t have dared to get the product looking at the packaging! I guess I may have been in danger … Continue reading

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Which Came First – The Chicken or The Chicken?

I know that when you really look hard, everything has been done before in some way, shape or form, and the challenge of creatives is to come up with new and innovative ways to use a set number of visual … Continue reading

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Spot the Brand

Unless they are trying to promote eye tests, this seems to be a rather very poor brand application on the site of a mighty big van. It is also a good example why we test a logo during a brand … Continue reading

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