Tag Archives: Logos

The importance of looking at logos from all angles (and upside down) πŸ˜†

http://www.reddit.com/r/CrappyDesign/comments/8j38mj/jews/ This is a fab example for why it’s so important to test logos in different applications and to look at them from a variety of perspectives. During the concept phase, one approach is to take the letters of the … Continue reading

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Nice brand name execution, shame about the brand domain name execution…

The jury is out on this one… What looks like a really slick and simple branding concept forΒ One Euston Square (which forms part of a pedestrianised southern approach to Euston station) has been flawed by an in my mind over … Continue reading

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Odd Things to Stick Your Brand On Olympics Special

The Paralympics have arrived and we are once again bathing in the excitement of a global sporting event hosted in our capital. I had been on the lookout for cool and crazy merchandise featuring the much debated and much protected … Continue reading

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When a Brand Identity Gets a Second Meaning – Let’s Hope by Chance…

They have everything going for their brand identity. Clean, clear type and colours. A bold message. A modern feel. Shame that the first thing I associate with their logo is not anything to do with food and transport / logistics … Continue reading

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Homebase Rebrand – Rebel Without a Cause?

This week saw the launch of the new homebase brand, designed by Design Bridge. The result was received rather lukewarm with a hint of disappointment at least by the design community. Most agree that it is certainly an evolution instead … Continue reading

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Proof of the Pudding – Or is it a Bun?

The Santander brand identity has been a bit of a mystery to me ever since they took over our high streets in personal and business banking. In my mind, Santander are a baker, not a financial institution – mostly because … Continue reading

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Alan Sugar Rants and Builds Brands

The PR and brand management department at Lloyds TSB must have had a great morning. Lord Alan Sugar (will I ever get used to this title?) is on good form and discussing a variety of topics on the Chris Moyles … Continue reading

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