Tag Archives: niche branding

SME Branding Lesson #14 – The Downsides of Niche Brands

Having written about niche brands and why they are a great way to dominate the market place, demand higher prices and have the ‘expert factor’, here are some thoughts on potential issues with being so specialised and targeted. Don’t Get … Continue reading

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SME Branding Lesson #13 – The Power of the Niche

Widely publicised in recent years, one of the most popular choices for entrepreneurs is niche marketing. Whilst I would be careful with the trend of ‘finding a niche and building a website around it’, I think if a business has … Continue reading

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