Tag Archives: SME

Business Teachings of a Teenage Witch

My boys are crazy about this animation from the creators of Ponyo and Spirited Away. I have now seen this movie more times than any of my all time favourites (no I won’t list them as there are some embarrassingly … Continue reading

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SME Branding Lesson #20 – Function Over Form or Form Over Function?

I’m on holiday – thus the rather sporadic and short entries – but I always look out for anything branding related that can help my SME clients. This one is a tricky one – it’s a design issue for sure … Continue reading

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SME Branding Lesson #12 – To Brand or Not to Brand…

… advertise that is the question. I recently came across an article written by a marketing expert that suggests SMEs spending time and money on branding really are wasting their time. As I read on, I realised that he may … Continue reading

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SME Branding Lesson #11 – Be Straight in Your Communications

I received a letter from Tesco pet insurance about the renewal of our policy. The letter suggested an upgrade of the policy and mentioned just on the side the new monthly fee. It was more than double to what I … Continue reading

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SME Business Lesson #10 – Be Patient and Grow Slowly

You are busy selling your products or service and business life couldn’t be better – or more exciting. It is at this point that it is tempting to expand your brand offering and to try and get more market share … Continue reading

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SME Branding Lesson #9 – Why Bother with Branding?

I keep writing about branding and how SMEs could approach the subject – but why should you in the first place? There are many business owners who are wondering why they should invest money into devising a brand strategy and … Continue reading

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SME Branding Lesson #8 – Be Great and Stay Great Especially When You Are Wrong

It takes a long time to establish a brand and to become publicly known to the extend of some of our high street retailers, such as Marks & Spencer, John Lewis or Habitat. It’s also a known fact that it … Continue reading

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