Tag Archives: typography

In app twist

A lot of apps are very visual these days but we still do have to write things. I'm not even starting to talk about how awful the spelling mistakes are in news apps. I started using this clever little Instagram … Continue reading

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Title screen designer – you’re fired.

I know it’s personal taste and subjective but where was it ever a good idea to mix left aligned and centred especially in such close proximity and without any apparent need to? The Apprentice titles are never a typographical feast … Continue reading

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Dracula 2000 and a case of lost type artistry

I’ve been away most of July and August – what an amazing Summer! It’s an ongoing challenge to get back into everyday work and family life, kids starting school and bringing home bugs. I’ve been coughing for all of September … Continue reading

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Nice brand name execution, shame about the brand domain name execution…

The jury is out on this one… What looks like a really slick and simple branding concept for One Euston Square (which forms part of a pedestrianised southern approach to Euston station) has been flawed by an in my mind over … Continue reading

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When Thinking Backwards is a Step in the Right Direction

Imagine a vast landscape covered with your logo, visible at every step. Would be nice? Meet fitflop, the brand who had the chance to do just that, but decided not to. Their fashionable take on flip flops with a ‘special’ … Continue reading

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Wilkinson – A Big Brand Let Down by Poor Typography

They have seemingly filled the gap on the high street left by Woolworths. Wilkinson has become a household brand in the purest sense – whether you need a bucket or some baby wipes, some wallpaper or gardening tools, they stock … Continue reading

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A Logo is a Logo is a Logo…

They famously sparked the usual rebranding debate in 2010 when Waterstones changed their logo from the traditional serif W to a rounded sans serif. It was linked to a campaign ‘feel every word’ – and the typography that ensued always … Continue reading

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